Using a DIY gene editing kit, researcher and beer enthusiast Terrence O'Brien bio-engineered a drinkable, green glowing beer. He used a technique called 'CRISPR' which "lets you snip pieces of DNA and replace it with anything you'd like." O'Brien explains this process is simple to use, and allowed him to genetically modify yeast so that it glowed green under a black light.
'CRISPR' is currently in its infancy, however it's expected to help researchers find cures for cancer, to which O'Brien jokes "and I wasted its potential on beer." His green glowing beer was also developed to entice kids and young adults to experiment with 'CRISPR' with the hopes that they continue to explore scientific paths. The beer showcases the power of science, and its ability to create something dream-like, while providing a novelty experience for those who aren't interested in the scientific aspect.
Why This Trend Is Growing
- DIY Gene Editing
- Opportunity to explore the potential of DIY gene editing for innovative products.
- Genetically Modified Organisms
- Unleashing the potential of genetically modified organisms for unique consumer experiences.
- Novelty Experiences
- Creating products that offer a unique and memorable experience for consumers.
Industries Being Reshaped
- Craft Beer
- Craft breweries can utilize gene editing techniques to create unique and innovative beer flavors.
- Biotechnology
- Biotech companies can leverage gene editing technologies to develop novel applications for food and beverages.
- Entertainment
- Entertainment venues can incorporate novelty experiences, such as glowing beers, to attract and engage younger audiences.
