The Genesee Brew House, based in Rochester, New York, is offering its delicious Tropical Pineapple Kolsch beer in an in-store format to please the taste buds of lovers of kolsch beer who also have an appreciation for the delectably tropical tang of pineapple.
This particular kolsch beer is essentially a golden ale, and happens to be a limited-edition offering that will be available until July, provided supplies last. The beer is inspired by Genesee Brew House's German brewing heritage, and is positioned as a tropical and brightly refreshing companion to the well-received Ruby Red Kolsch beer. In fact, these two beers complement each other so well that Genesee reveals many of its loyal customers have taken to mixing the two to create a customized brew.
The Tropical Pineapple Kolsch beer can be procured in 12-packs of 12-ounce cans.
Image Credit: Genesee Brew House
Why This Trend Is Growing
- Fruit-infused Beers
- Opportunity for beer companies to experiment with different fruits to cater to the changing taste preferences of consumers.
- Limited-edition Offerings
- Opportunity for beer companies to create a sense of urgency and exclusivity among consumers by offering limited-edition beers.
- Mix-and-match
- Opportunity for beer companies to offer complementary flavors that can be mixed to create a custom brew.
Industries Being Reshaped
- Alcohol and Beverage
- Opportunity for beer companies to differentiate themselves and cater to changing consumer tastes with fruit-infused and limited-edition offerings.
