To introduce its new game-streaming platform, 'Mixer,' Microsoft set up a dynamic fireworks show that gave viewers the chance to be more than just spectators of the evening event.
'Mixer Mixerworks' was created as the "first-ever two-way hyper-interactive fireworks show," allowing users to tune in via Mixer to determine the shape, size and color of fireworks to be released in real-time with just the press of a button. As such, the live fireworks stunt effectively demonstrated one of the most alluring features of next-gen livestreaming on Mixer, where viewers are given the chance to participate and have influence in real-time.
The launch of Microsoft's Mixer is set to challenge Twitch as one of the leading social video platforms and communities for gamers in the world.
Interactive Fireworks Shows
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