Popular Instagram handle @barbiestyle is publishing a barbie style book, which features the doll's most popular looks in a pink-clad coffee table book. Barbie's branding has always afforded the doll the ability to adapt to the times, constantly changing its look to appeal to new demographics. The marketing team behind Barbie is ensuring it stays relevant through creating Barbie a social media profile where the doll shares some iconic looks that are inspired by modern culture, celebrities, and social media.
The account's three person styling team are devoted to Barbie's every move and feature the doll in Coachella, Art Basel and Paris Fashion Week themed outfits which they share to their following of 1.8 million people.
The hard copy Barbie style book is taking cues from Hollywood it-girls like Alexa Chung, Kim Kardashian, and Chloe Sevigney who's published lifestyle and fashion books solidified their roles as fashion icons and influencers.