Fashion Instagram page Style Not Com was founded by Beka Gvishiani and recently, it presented a look at its second book dubbed Fashion In 2023. As the namesake suggests, it is a highlight of the fashion moments from the previous year defined by the distinctive graphic design of a blue box with white text -- all of which are in capital letters and centered in the middle.
The book was first shown during a private dinner in Milan and 50 guests were invited to take a look at the new book. The small launch saw themed decorations and even had a blue tonal square card that rested on every plate during dinner which read "There is no menu. Eat everything. Trust us.”
Image Credit: Style Not Com
Why This Trend Is Growing
- Social Media Influenced Fashion Trends
- The Fashion In 2023 book, exhibited by Style Not Com, showcases the impact of social media on shaping fashion trends.
- Graphic Design in Fashion Publications
- Fashion In 2023 highlights the significance of graphic design by featuring a distinctive blue box aesthetic in its book cover.
- Exclusive Fashion Book Launch Events
- The private dinner in Milan for the Fashion In 2023 book launch demonstrates the growing trend of exclusive events to unveil fashion publications.
Industries Being Reshaped
- Fashion Publishing
- The Fashion In 2023 book presents an opportunity for disruptive innovation in the fashion publishing industry, incorporating unique design elements.
- Social Media Marketing
- The success of Style Not Com's Fashion In 2023 book highlights the potential for disruptive innovation in social media marketing within the fashion industry.
- Event Planning & Hospitality
- The exclusive book launch event for Fashion In 2023 showcases an opportunity for disruptive innovation in event planning and hospitality, catering to the fashion industry's needs.
