This year's Pride month has seen many brands incorporating LGBTQ+ friendly designs and promotions into their business models, and Facebook is the latest to do this with its Pride filters.
The social media giant's recently launched Facebook stories now features a variety of filters that were designed to celebrate the LGBTQ+ community. Most of these features incorporate the community's rainbow symbol in some way, offering everything from a simple rainbow flag to rainbow unicorn AR filters. The brand is also offering "reactions" that incorporate this pride theme, and is giving users the option to include a rainbow flag in their profile pictures to celebrate the month.
Facebook's involvement in supporting the LGBTQ+ community ensures that the brand is able to keep pace with important social causes.