Heineken's Guardian Fans Protect the Homes of Soccer Players

 - Jun 15, 2017
References: heineken & vimeo
Heineken's Guardian Fans is a stunt service that provides a win win experience for both the UEFA Champions League players and their fans. Soccer players continued to get their homes burgled during major league matches, when the world knew they wouldn't be home. In attempt to curb these reoccurring events, Heineken asked soccer fans to pitch potential ideas which would provide the players with peace of mind. The fans ultimately decided on watching the match from the comfort of the sports star's home, while they're away playing the game. The security service offers players the peace of mind knowing their homes are in safe hands, while the fans get the opportunity of a lifetime.

Guardian Fans, part of Heineken's 'Open Your World' campaign successfully promotes the beer brand as a consumer-oriented company --synonymous with the spirit of the comradery and loyalty that soccer fans value so deeply.