To transform the viewers of a Facebook Live broadcast into engaged participants, Canadian sporting goods retailer Sports Experts launched 'Grab-A-Gift.'
Grab-A-Gift was styled like a classic arcade crane game, controlled by Facebook Reactions rather than any other kind of physical mechanism. Quite simply, Likes and Hearts helped to move the crane to the left and to the right, while the use of Laughs and Wows indicated for the social media crane to be adjusted forwards and backwards. As such, users were required to work together for the chance to achieve a win; prizes were awarded to random Facebook Live viewers.
Recently, Sports Experts also launched another innovative web campaign called The Scrolling Marathon, which involved the creation of a website that challenged visitors to race through as quickly as possible in order to get to the finish line.