In the UK and Europe, confectionary brand Haribo launched gamified in-airport activations that give people of all ages the chance to win branded items and fan-favorite Haribo Goldbears. The gamified experience centers on the Giant Wheel of Fortune and Uncover More Fun mobile games, and attracts travelers on the move with a hyper-personalized experience fueled by AI.
For this in-airport activation, Haribo worked with customer experience specialist agency Agency 72. "Inspired by working on the challenges faced by global brands over many years, leaps in technology with AI have enabled Retail+ to revolutionise content creation, promotions and digital experiences,” said Agency 72 co-founder Steve Koch. Gamification creates an engaging, memorable experience by transforming the retail setting with opportunities for all-ages interaction.
Key Themes Behind This Trend
- Gamified Retail Experiences
- Gamified retail experiences are transforming traditional shopping venues by integrating interactive and engaging activities.
- AI-driven Personalization
- AI-driven personalization in marketing is revolutionizing customer engagement by crafting bespoke experiences tailored to individual preferences.
- In-airport Marketing Activations
- In-airport marketing activations present unique engagement opportunities by capturing the attention of travelers during their dwell time.
Where This Applies
- Confectionery
- The confectionery industry leverages gamification to enhance brand loyalty and create memorable customer experiences.
- Travel Retail
- Travel retail is innovating through interactive and personalized marketing strategies that enrich the traveler experience.
- Artificial Intelligence
- Artificial intelligence is being utilized to revolutionize content creation and digital promotions by enabling hyper-personalized marketing.
