Disney parks around the world are now offering light up cotton candy that adds a fun element to this already playful snack, and provides incentive for those who purchase it to post about it on social media.
The light up cotton candy is able to glow with lights due to the sticks that the food is served on, which feature flashing lights in various colors. The lights are able to glow through the cracks of the cotton candy, offering a unique aesthetic appeal to a snack that is already very popular among younger consumers.
Disney's new glowing cotton candy provides more incentive for those who would otherwise avoid the snack to purchase it, while simultaneously giving them more incentive to post about the Disney brand on social media.
Light Up Cotton Candy
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