Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,931 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,942 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,931 cutting edge ideas.

Light Up Cotton Candy

Disney Parks Are Now Offering Cotton Candy That Lights Up

— June 5, 2017 — Lifestyle
Disney parks around the world are now offering light up cotton candy that adds a fun element to this already playful snack, and provides incentive for those who purchase it to post about it on social media.

The light up cotton candy is able to glow with lights due to the sticks that the food is served on, which feature flashing lights in various colors. The lights are able to glow through the cracks of the cotton candy, offering a unique aesthetic appeal to a snack that is already very popular among younger consumers.

Disney's new glowing cotton candy provides more incentive for those who would otherwise avoid the snack to purchase it, while simultaneously giving them more incentive to post about the Disney brand on social media.
Trend Themes
1. Light-up Food - Developing unique food items that have a light-up feature helps to attract a younger audience, create buzz on social media and increases the visual appeal of the food.
2. Social Media Incentivized Promotions - Offering visually appealing and shareable food items creates a buzz on social media, leading to more engagement and influence over potential consumers.
3. Interactive Food Experience - Providing sensory experiences through visually appealing and interactive food items creates a more immersive experience for consumers, thereby increasing engagement and loyalty.
Industry Implications
1. Theme Parks - Theme parks can use light-up food items to enhance the visual appeal of their food offerings, attract younger audiences, and create promotional content for social media channels.
2. Food and Beverage - The food and beverage industry can explore incorporating interactive and visually appealing features into their products and packaging to create unique and shareable experiences that increase engagement among consumers.
3. Entertainment - Entertainment companies can utilize light-up food items to enhance their brand experience, and create buzz on social media to reach potential customers and create a more immersive experience for their audience.
3.2
Score
Popularity
Activity
Freshness