Disney parks around the world are now offering light up cotton candy that adds a fun element to this already playful snack, and provides incentive for those who purchase it to post about it on social media.
The light up cotton candy is able to glow with lights due to the sticks that the food is served on, which feature flashing lights in various colors. The lights are able to glow through the cracks of the cotton candy, offering a unique aesthetic appeal to a snack that is already very popular among younger consumers.
Disney's new glowing cotton candy provides more incentive for those who would otherwise avoid the snack to purchase it, while simultaneously giving them more incentive to post about the Disney brand on social media.
Light Up Cotton Candy
More Stats +/-
Airy Tart Candies
Nostalgic Dessert Rereleases
Monthly Candy Subscriptions
Wellness-Themed Nail Polishes
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.