Google's Heatmaps Help Content Creators See Where Viewers are Looking

For the benefit of virtual reality content creators, Google launched a new tool that allows uploaders to view heatmaps in order to determine where their viewers are looking. This new feature is available for 360-degree and VR videos with over 1,000 views, making it possible to pinpoint exactly where a viewer's attention goes over the course of a virtual experience.

Although virtual reality experiences give viewers the chance to fully immerse themselves in a 360-degree environment, in its early research Google remarks that: "surprisingly, people spent 75% of their time within the front 90 degrees of a video." This insight alone reveals that content creators must engage viewers with animations or actions that call them to look at different parts of the virtual world.