For the benefit of virtual reality content creators, Google launched a new tool that allows uploaders to view heatmaps in order to determine where their viewers are looking. This new feature is available for 360-degree and VR videos with over 1,000 views, making it possible to pinpoint exactly where a viewer's attention goes over the course of a virtual experience.
Although virtual reality experiences give viewers the chance to fully immerse themselves in a 360-degree environment, in its early research Google remarks that: "surprisingly, people spent 75% of their time within the front 90 degrees of a video." This insight alone reveals that content creators must engage viewers with animations or actions that call them to look at different parts of the virtual world.
VR Video Heatmaps
More Stats +/-
Heat Map-Inspired Shoes
Heat-Detecting Smartphone Cameras