Snapchat's New Snap Map Feature Encourages Social Interaction
Mishal Omar — June 22, 2017 — Social Media
References: techcrunch & adweek
Snapchat is aiming to encourage more in-person social interactions between its users with its new Snap Map tool.
The tool allows users of the app to share their locations with friends, which appear in a map that opens when users open their Snapchat apps. The new app feature uses people's Bitmoji characters or their personal profile pictures to reveal to their friends where in the world they are. When users of the app click on one of their friends' Bitmoji characters or profile pictures on the Snapchat app, they are able to message them directly.
This new Snap Map feature on Snapchat will likely encourage social interactions between users that exist outside of just the digital world.
The tool allows users of the app to share their locations with friends, which appear in a map that opens when users open their Snapchat apps. The new app feature uses people's Bitmoji characters or their personal profile pictures to reveal to their friends where in the world they are. When users of the app click on one of their friends' Bitmoji characters or profile pictures on the Snapchat app, they are able to message them directly.
This new Snap Map feature on Snapchat will likely encourage social interactions between users that exist outside of just the digital world.
Trend Themes
1. Location-based Social Interactions - Snapchat's Snap Map feature encourages more in-person social interactions between users by sharing their locations with friends on the app.
2. Personalized Digital Maps - Snapchat's use of Bitmojis or personal profile pictures opens up opportunities for more personalized and unique digital maps on social media platforms.
3. Real-time Social Networking - Snapchat's Snap Map feature allows for real-time updates on friends' locations, creating opportunities for more immediate and relevant social networking.
Industry Implications
1. Social Media - Social media platforms can adopt location-based tools to encourage more in-person social interactions among their users.
2. Mobile Technology - Mobile technology companies can integrate more personalized and location-based features into their products and services.
3. Data Analytics - Companies that specialize in data analytics can use the valuable insights gained from Snapchat's Snap Map feature to identify social interaction patterns and optimize social networking experiences.
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