Snapchat's 'My AI' is its AI personality that is powered by ChatGPT and now it is beginning to roll out to all users on the app. The new and updated iteration of the chatbot was only available to Snapchat+ users previously and now it broadens out globally, as announced by Snap CEO Evan Spegal during the Partner Summit Event.
This new expansion highlights some new specific features of the app. It provides users with recommendations for restaurants and other activities based on what is popular socially on the Snap Map feature. It also suggests augmented reality lenses and allows users to add the AI to group chats, setting up a custom name and avatar for the AI persona.
Image Credit: Snap
What's Driving This Trend
- AI-powered Social Services
- Expanding AI services in social media provides a disruptive opportunity for custom chatbot experiences that enhance user engagement and personalization.
- Social Media-based Recommendation Systems
- Developing recommendation systems based on social media trends allows for a personalized approach to help users make decisions.
- Integration of AI-powered Chatbots in Group Chats
- Integration of AI-powered chatbots in group chats presents an opportunity to enhance group engagement and collaboration through personalized AI interactions.
Who This Affects Most
- Social Media
- The social media industry can benefit greatly from the integration of AI-powered chatbots to enhance user engagement and personalization.
- Hospitality and Tourism
- The hospitality and tourism industry can use social media-based recommendation systems to tailor personalized recommendations for users to improve their experiences.
- Communication and Collaboration
- Integration of AI-powered chatbots in group chats can improve communication and collaboration among team members, presenting an opportunity for the communication and collaboration industry.
