'Binky' is an Anti-Social Network That Connects You to No One
Ellen Smith — June 12, 2017 — Pop Culture
References: thenextweb & gizmodo
The compulsive and mindless nature at which people scroll through their social media feeds acted as the driving force behind the creation of 'Binky,' a disconnected social media app made to act as a pacifier for people who can't stop looking at their phones. This app is intended to reflect the "banality of our mobile screens" through providing a service that gives you something to do, while accomplishing nothing.
The app consists of a news feed that is reminiscent of Instagram's image-based structure and lets users scroll through boring and pointless photos simply captioned "eye lash" or "Mailroom." Users can comment, 're-bink' or 'like' the images, however, based on the anti-social nature of the app, no one will ever see your profile or comments. The app essentially takes other people out of social media, providing a space where people can get their social media fix by mindlessly scrolling, while making no impact on their surroundings.
The app consists of a news feed that is reminiscent of Instagram's image-based structure and lets users scroll through boring and pointless photos simply captioned "eye lash" or "Mailroom." Users can comment, 're-bink' or 'like' the images, however, based on the anti-social nature of the app, no one will ever see your profile or comments. The app essentially takes other people out of social media, providing a space where people can get their social media fix by mindlessly scrolling, while making no impact on their surroundings.
Trend Themes
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Anti-social Media — Opportunity for businesses to create social media platforms that prioritize disconnecting and reducing the compulsive nature of scrolling.
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Mindless Engagement — Potential for businesses to develop apps or platforms that provide mindless content for users, catering to the desire for mindless scrolling and pacifying phone habits.
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Disruptive Digital Experiences — Opportunity for businesses to disrupt the traditional social media experience by creating platforms that challenge the norms of connectivity and engagement.
Industry Implications
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Social Media — The social media industry has the potential to evolve by offering disconnected platforms that address the compulsive nature of scrolling and reduce the impact of social interactions.
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Mobile App Development — Opportunity for mobile app developers to create anti-social media apps that provide mindless engagement opportunities for users, catering to their desire to scroll without social interaction.
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Digital Entertainment — The digital entertainment industry can explore the development of platforms and apps that offer mindless and purposeless content to pacify users' constant desire for engagement.
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