Astro Poets and bon appetit's Astrology Column is Foodie-Approved
Jana Pijak — June 17, 2017 — Social Media
References: twitter & bonappetit
With over 100 000 Twitter followers, Astro Poets is a social media account ran by Dorothea Lasky and Alex Dimitrov, two poets with a passion for horoscopes, gourmet food, and craft beverages. The influencers' partnership with Conde Nast publication bon appetit consists of food and drink-themed astro predictions that are both humorous and artistic -- each features hand-illustrated sketches by Tatiana Viquez.
The magazine's latest installment by Dorothea and Alex is a pie-themed collection of June Horoscopes, following the duo's cheese-themed April horoscopes, and their beer-inspired predictions for March.
This Astro Poets and bon appetit partnership targets social media-savvy Millennials with a passion for astrology and good food. By collaborating with a Twitter-famous duo of writers, the magazine illustrates its desire to stay relevant in the ever-evolving digital media sphere.
The magazine's latest installment by Dorothea and Alex is a pie-themed collection of June Horoscopes, following the duo's cheese-themed April horoscopes, and their beer-inspired predictions for March.
This Astro Poets and bon appetit partnership targets social media-savvy Millennials with a passion for astrology and good food. By collaborating with a Twitter-famous duo of writers, the magazine illustrates its desire to stay relevant in the ever-evolving digital media sphere.
Trend Themes
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Food-themed Horoscopes — Opportunity for publications to provide astrology predictions with a food and drink twist, appealing to astrology enthusiasts and foodies alike.
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Social Media Partnerships — Collaborating with popular social media accounts or influencers can help publications stay relevant in the digital media landscape and reach a wider audience.
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Humorous and Artistic Astro Predictions — Developing astrology content that is both amusing and visually engaging can attract the attention of astrology enthusiasts and social media users.
Industry Implications
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Publishing — Publications can explore unique collaborations and content ideas to engage a wider audience.
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Food and Beverage — Incorporating astrology into food and beverage products or marketing campaigns can appeal to astrology enthusiasts and foodies.
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Digital Media — The digital media industry can leverage social media partnerships and creative content to capture the attention of a younger demographic.
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