With over 100 000 Twitter followers, Astro Poets is a social media account ran by Dorothea Lasky and Alex Dimitrov, two poets with a passion for horoscopes, gourmet food, and craft beverages. The influencers' partnership with Conde Nast publication bon appetit consists of food and drink-themed astro predictions that are both humorous and artistic -- each features hand-illustrated sketches by Tatiana Viquez.
The magazine's latest installment by Dorothea and Alex is a pie-themed collection of June Horoscopes, following the duo's cheese-themed April horoscopes, and their beer-inspired predictions for March.
This Astro Poets and bon appetit partnership targets social media-savvy Millennials with a passion for astrology and good food. By collaborating with a Twitter-famous duo of writers, the magazine illustrates its desire to stay relevant in the ever-evolving digital media sphere.
Key Themes Behind This Trend
- Food-themed Horoscopes
- Opportunity for publications to provide astrology predictions with a food and drink twist, appealing to astrology enthusiasts and foodies alike.
- Social Media Partnerships
- Collaborating with popular social media accounts or influencers can help publications stay relevant in the digital media landscape and reach a wider audience.
- Humorous and Artistic Astro Predictions
- Developing astrology content that is both amusing and visually engaging can attract the attention of astrology enthusiasts and social media users.
Where This Applies
- Publishing
- Publications can explore unique collaborations and content ideas to engage a wider audience.
- Food and Beverage
- Incorporating astrology into food and beverage products or marketing campaigns can appeal to astrology enthusiasts and foodies.
- Digital Media
- The digital media industry can leverage social media partnerships and creative content to capture the attention of a younger demographic.
