The recently announced Bacardi x Major Lazer partnership is being further celebrated with a co-branded Snapchat lenses that will also serve as the main medium for an upcoming music video for the single, 'Front of the Line.' The Bacardi x Major Lazer project is described as a cultural and creative partnership that will explore 'the Sound of Rum.'
The Bacardi x Major Lazer Snapchat Lenses will be available for 24 hours directly in the app on June 22, 2017. After June 22, fans will be able to unlock the special Snapchat Lenses by scanning Snapcodes to be posted on the brand's Facebook page.
Snapchatters interested in submitting their footage for consideration of the music video can email the media to: SnapMajorLazer@bacardi.com. Selected footage will be edited by Bacardi into a three-minute supercut.