To coincide with its new Unicorn of Confidence campaign, Ice Breakers is launching new mint containers featuring the charismatic character.
The Millennial-targeted packaging boast designs that offer "Encourage-mint" with Unicorn-themed slogans such as "Be Unstompable" and "Never Say Neigh." One of the packages reads "Believe in Your Selfie" backwards, so that it the text can be properly seen in a mirror. Due to the messages shared on the mint containers, the packs are designed to be highly shareable as gifts, as well as in photos on social media.
The eight unique designs all feature the image of a unicorn, a mythical creature that is ever-popular and currently experiencing even more of a moment in the spotlight thanks to creations like Starbucks' Unicorn Frappuccino and other rainbow-colored goods.
What Makes This Trend Stand Out
- Unicorn-themed Packaging
- Disruptive innovation opportunity: Create unique packaging designs that cater to Millennial preferences and can be shared on social media.
- Personalized Messaging
- Disruptive innovation opportunity: Develop packaging with personalized messages that resonate with consumers and encourage self-confidence.
- Mythical Creature Trend
- Disruptive innovation opportunity: Capitalize on the current popularity of mythical creatures like unicorns to create visually appealing and captivating packaging designs.
Sectors Adopting This
- Food and Beverage Packaging
- Disruptive innovation opportunity: Introduce innovative packaging designs in the food and beverage industry that resonate with Millennial consumers.
- Social Media Marketing
- Disruptive innovation opportunity: Explore new ways to leverage social media platforms to make packaging designs more shareable and engage with consumers.
- Gift and Novelty Products
- Disruptive innovation opportunity: Create unique and visually appealing packaging designs for gift and novelty products that can be shared as gifts or collectibles.
