Ice Breakers' Packages Introduce the 'Unicorn of Confidence'

 - Jun 19, 2017
References: hersheys & packagingdigest
To coincide with its new Unicorn of Confidence campaign, Ice Breakers is launching new mint containers featuring the charismatic character.

The Millennial-targeted packaging boast designs that offer "Encourage-mint" with Unicorn-themed slogans such as "Be Unstompable" and "Never Say Neigh." One of the packages reads "Believe in Your Selfie" backwards, so that it the text can be properly seen in a mirror. Due to the messages shared on the mint containers, the packs are designed to be highly shareable as gifts, as well as in photos on social media.

The eight unique designs all feature the image of a unicorn, a mythical creature that is ever-popular and currently experiencing even more of a moment in the spotlight thanks to creations like Starbucks' Unicorn Frappuccino and other rainbow-colored goods.