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Socially Connected Soda Bottles

These Pepsi Bottles Give Access to Exclusive Filters on Snapchat

— June 5, 2017 — Lifestyle
To promote the release of the cinnamon-flavored Pepsi Fire, new Pepsi bottles are being released with built-in Snapcodes. When these bottles are scanned using Snapchat, users are able to access exclusive filters and branded geofilters to use on the ephemeral photo- and video-sharing app.

Scanning the codes printed onto the Pepsi bottles also provides access to a game on Snapchat called Pepsi Summer Quest, which takes players on a journey to collect obstacles. The first level of the five-level game was released on Memorial Day, with a new level launching each week.

Across the food and beverage industry, brands are integrating QR codes and NFC-enabled labels to help consumers learn more about a product, connect them to campaigns or exclusive content that rewards those who engage with the packaging.
Trend Themes
1. QR Code Integration - QR codes and NFC-enabled labels are increasingly being used by food and beverage brands to connect consumers to campaigns and rewards for engaging with packaging.
2. Snapchat Filters - Brands are leveraging Snapchat's popular filters to promote their products and offer exclusive content to engaged consumers, furthering the usage of AR filters in marketing campaigns.
3. Augmented Reality Promotions - Integrating AR technology into promotion strategies, such as Snapchat filters and games that engage customers, can increase brand loyalty and enhance the overall customer experience.
Industry Implications
1. Beverage Industry - Beverage brands can leverage QR codes and NFC-enabled labels to incentivize customers to purchase and engage with their products in a new, interactive way.
2. Social Media Industry - Social media platforms like Snapchat can provide brands with opportunities to interact with consumers in new and unique ways, creating innovative and immersive marketing experiences.
3. Advertising Industry - Augmented reality promotions, like Snapchat filters and games, can revolutionize advertising by offering interactive and memorable experiences that engage consumers and increase brand loyalty.
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