Just in time for 'Sober October,' SodaStream and Pepsi are joining forces to deliver "ice-cold, freshly-fizzed" bottles of Pepsi right to your kitchen. The sparkling water maker recently debuted make-your-own bottles of Pepsi, Pepsi MAX, 7UP Free, and 7UP.
The new collaboration also offers environmental benefits as well. SodaStream, and by extension, its new Pepsi offerings, use refillable bottles. This means consumers can fill, refill, and reuse the bottles multiple times, helping to reduce the amount of single-use plastic in circulation.
The new PepsiCo flavors from SodaStream are available in 440ml bottles. Fans can find the new offerings at various retailers for £4.99 like Sainsbury's, Asda (26 October) and John Lewis (12 October) as well as directly through SodaStream's website.
Image Credit: SodaStream
Why This Trend Is Growing
- Sparkling Water Pop Collaborations
- SodaStream and Pepsi join forces to offer eco-friendly personalization of sparkling beverages at home
- Refillable Packaging
- The use of refillable bottles reduces the amount of single-use plastic in circulation
- At-home Beverage Creation
- Making personalized sparkling beverages at home is becoming increasingly popular
Industries Being Reshaped
- Beverage Industry
- The beverage industry has the potential to increase sustainability and personalization through the use of refillable packaging and at-home creation
- Environmental Industry
- Companies focused on reducing single-use plastic could partner with beverage companies to promote eco-friendly solutions
- Home Appliances Industry
- Home beverage makers like SodaStream have disruptive innovation opportunities in improving personalization and sustainability
