The Jones Soda AR app gives its classic customer-designed label campaigns an augmented reality update. The company's new AR labels will be offered across five Jones Soda flavors and will feature a blend of 15 extreme athletes and hip new artists.
In order to activate these lively labels, customers can download a free Jones Soda app, which will effectively turn their phone camera into a unique AR viewing device. The "influencers" showcased on each label range from a professional extreme scooter rider to a talented jewelry artist and a famous volleyball player. Upon scanning with their phone cameras, users will be provided a glimpse into the lives of these unique individuals.
"It’s a way of expanding our fan base and shelf appeal, particularly for ‘Gen Z-ers’ who are avid content creators themselves," said Mark Murray, CEO of Jones Soda.
Why This Trend Is Growing
- Ar-enabled Labels
- Opportunity to create more engaging and interactive product packaging using AR technology.
- Influencer-driven Marketing
- Opportunity to leverage influencers in various industries to promote and market products to younger audiences.
- Ar-based Customer Engagement
- Opportunity to use AR to create more engaging and personalized customer experiences.
Industries Being Reshaped
- Consumer Packaged Goods
- Opportunity to enhance product packaging and marketing strategies to better engage customers.
- Marketing and Advertising
- Opportunity to leverage AR technology and influencers to create more effective marketing campaigns.
- Technology
- Opportunity to develop AR technology that can be used across various industries to enhance customer experiences.
