The Jones Soda AR app gives its classic customer-designed label campaigns an augmented reality update. The company's new AR labels will be offered across five Jones Soda flavors and will feature a blend of 15 extreme athletes and hip new artists.
In order to activate these lively labels, customers can download a free Jones Soda app, which will effectively turn their phone camera into a unique AR viewing device. The "influencers" showcased on each label range from a professional extreme scooter rider to a talented jewelry artist and a famous volleyball player. Upon scanning with their phone cameras, users will be provided a glimpse into the lives of these unique individuals.
"It’s a way of expanding our fan base and shelf appeal, particularly for ‘Gen Z-ers’ who are avid content creators themselves," said Mark Murray, CEO of Jones Soda.