Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Counter' Make-Up App Helps You Find Your Perfect Shade of Lipstick

 - Jun 22, 2017
References: wwd & mashable
If you've always wanted to find the perfect shade of lipstick, but struggle with in-store selection, the 'counter' make-up app might be for you. This app was designed to help make-up wearers virtually experiment with different shades and colors without having to make a monetary commitment.

Simply select the shade you want, point the camera at your face, and browse through the wide selection of colors available. The brands offered are dependent on where you live -- if you live in the United States, you can expect to see big brand names like Pixel Cosmetics, GlamGlow, Stila, and Clarins. Users are also provided the option to purchase the lipstick directly through the app, making for a simplified shopping experience.

The 'counter' make-up app allows for a customized retail experience that eliminates hassle and enhances consumer convenience.