Although most people are familiar with hydrating sports beverages or coconut water being sources of replenishing electrolytes, a number of hair and skincare brands are launching topical treatments that are powered by electrolytes. As electrolytes are already associated with hydration in the minds of consumers, brands are integrating the charged minerals into everything from lip balms and moisturizers to hair masks and more.
As a range of products for the face and hair have recently been formulated expressly with the needs of athletic consumers in mind, the topical products appeal to active individuals who are already familiar with the importance of replenishing electrolytes. While SweatWellth's Lip Quench is packed with magnesium, calcium and potassium, the Water-Infusing Electrolyte Moisturizer by Paula's Choice addresses hydration both at the surface level and beyond.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
