Simplified Millennial Skincare

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Rodan + Fields' Recharge Regimen Shares a Simple Three-Step System

— September 21, 2019 — Fashion
Soon, Rodan + Fields will be adding to its range of Regimens with the simple, three-step Recharge Regimen, which targets many Millennial skincare concerns. The new products include the 3-in-1 Super Cleanser for gentle daily exfoliation and makeup removal, the lightweight Ultra Boost Moisturizing Treatment lotion for morning and evening use, and the oil-free Protect + Blur Broad Spectrum SPF 30. Each multitasking product boasts an Electri5 Complex containing prebiotics, electrolytes, peptides, superfruits and antioxidants to promote a healthy glow, hydration, firmness and boost the skin's natural defences against external stressors.

The Recharge Regimen will join other options from Rodan + Fields like Redefine, Reverse, Unblemish, Spotless and Soothe, offering a solution for skin types that fall somewhere in between the products offered in these systems.

Trend Themes

  1. Millennial Skincare Concerns — Opportunity to develop skincare products that specifically target the concerns of the Millennial demographic.
  2. Multitasking Skincare Products — Potential for creating skincare products that offer multiple benefits and streamline skincare routines.
  3. Enhanced Natural Defenses — Possibility to develop products that boost the skin's natural defenses against external stressors.

Industry Implications

  1. Skincare — The skincare industry can capitalize on developing products tailored for Millennial needs and preferences.
  2. Beauty — Opportunity for the beauty industry to incorporate multitasking skincare products into their offerings.
  3. Wellness — Wellness industry can explore products that enhance the natural defenses of the skin and promote a healthy glow.
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