Simplified Millennial Skincare

Rodan + Fields' Recharge Regimen Shares a Simple Three-Step System

Soon, Rodan + Fields will be adding to its range of Regimens with the simple, three-step Recharge Regimen, which targets many Millennial skincare concerns. The new products include the 3-in-1 Super Cleanser for gentle daily exfoliation and makeup removal, the lightweight Ultra Boost Moisturizing Treatment lotion for morning and evening use, and the oil-free Protect + Blur Broad Spectrum SPF 30. Each multitasking product boasts an Electri5 Complex containing prebiotics, electrolytes, peptides, superfruits and antioxidants to promote a healthy glow, hydration, firmness and boost the skin's natural defences against external stressors.

The Recharge Regimen will join other options from Rodan + Fields like Redefine, Reverse, Unblemish, Spotless and Soothe, offering a solution for skin types that fall somewhere in between the products offered in these systems.

Millennial Skincare Concerns
Opportunity to develop skincare products that specifically target the concerns of the Millennial demographic.
Multitasking Skincare Products
Potential for creating skincare products that offer multiple benefits and streamline skincare routines.
Enhanced Natural Defenses
Possibility to develop products that boost the skin's natural defenses against external stressors.

Where This Applies

Skincare
The skincare industry can capitalize on developing products tailored for Millennial needs and preferences.
Beauty
Opportunity for the beauty industry to incorporate multitasking skincare products into their offerings.
Wellness
Wellness industry can explore products that enhance the natural defenses of the skin and promote a healthy glow.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 98%
Freshness 9%