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Top 100 Cosmetics Trends in October

From Pumpkin Spice Face Masks to Makeup Mini Fridges

— October 26, 2019 — Fashion
From pumpkin spice face masks to makeup mini fridges, this list of October 2019 cosmetic trends highlights how makeup is being used to help consumers express themselves.

This month marks the beginning of a new season, and with that, consumers are looking to maintain the tans they achieved throughout the hot summer months. Because of this, fall-themed products like Kosas' highlighter duo have arrived to help consumers maintain a sun-kissed glow. Aside from fall, this month has conusmers gearing up for Halloween, and to celebrate that Trader Joe's unveiled a pumpkin spice face mask, that's both seasonal and packed with nutrients.

Cosmetics are frequently being integrated into consumers' wellness routines, and in light of this, Revlolution Skincare unveiled a line of CBD-infused skincare.
9.1
Score
Popularity
Activity
Freshness
100
Lightweight Liquid-to-Powder Foundations
Lightweight Liquid-to-Powder Foundations
True Portrait Foundation Provides Medium Coverage
<
99
Eco-Friendly Facial Oils
Eco-Friendly Facial Oils
Lush Debuted the New 'Light Touch' Facial Oil for Smooth and Glowing Skin
<
98
Ocean-Inspired Detox Masks
Ocean-Inspired Detox Masks
The Mermaid Detox Face Mask is Made with Kelp and Algae
<
97
Drugstore Retinol Skincare
Drugstore Retinol Skincare
Olay Retinol24 Formulas are Non-Irritating & Free from Fillers
<
96
Rolling Serum Packaging
Rolling Serum Packaging
Philosophy's Ultimate Miracle Worker Fix Doubles as an Applicator
<
95
All-Natural Liquid Exfoliants
All-Natural Liquid Exfoliants
Honua Skincare Recently Launched the New Hawaiian Beauty Water
<
94
Highlighting Blush Duo Sets
Highlighting Blush Duo Sets
This Set from Kosas is Perfect for Achieving a Sun Kissed Look
<
93
Hemp Hair Treatments
Hemp Hair Treatments
Rahua Founder’s Blend Scalp & Hair Treatment Balances Your Scalp's Microbiome
<
92
Monster-Themed Bath Bombs
Monster-Themed Bath Bombs
Lush Cosmetics Debuted the New Monsters’ Ball Bath Bomb
<
91
Organic Matcha-Infused Bath Bombs
Organic Matcha-Infused Bath Bombs
Bathorium Expanded It's Product Line with the New J'adore Matcha
<
90
Plastic-Free Coconut Milk Shampoos
Plastic-Free Coconut Milk Shampoos
Lush Unveils New Eco-Friendly Coconut Rice Cake Shampoo Bar
<
89
Universal Moisturizing Balms
Universal Moisturizing Balms
Kinfield's Waterbalm Has a Unique Water-Break Texture
<
88
Forest-Inspired Skincare Trios
Forest-Inspired Skincare Trios
The Pure Forest Collection Uses Snow Mushroom & Birch Water
<
87
Highly Caffeinated Eye Masks
Highly Caffeinated Eye Masks
100 Percent Pure Expanded Its Portfolio with the Bright Eyes Mask Set
<
86
Exfoliating Apple Toners
Exfoliating Apple Toners
Leaf Sead Berry's Organic Apple Toner Helps to Clear Blemishes
<
85
Anti-Aging Plant-Powered Skincare Products
Anti-Aging Plant-Powered Skincare Products
Cha Vøhtz is a New Skincare Line That Replenishes Skin
<
84
Antioxidant-Enriched Face Serums
Antioxidant-Enriched Face Serums
I Dew Care's Bright Side Up Vitamin C Serum is Cruelty-Free
<
83
Cloudberry Overnight Masks
Cloudberry Overnight Masks
The Super Hydrate Overnight Mask Was Inspired by Nordic Ingredients
<
82
Hydrating Blush Cosmetics
Hydrating Blush Cosmetics
Chantecaille's Liquid Gel-Cream Blush Creates Vibrant Youthful Glow
<
81
Organic Repairing Sun Serums
Organic Repairing Sun Serums
Laurel Skin Launched the Phyto Defense + Repair Serum to Protect Skin
<
80
Occasion-Specific Face Cleansers
Occasion-Specific Face Cleansers
HoliFrog's Cleansers Support the Skin in Different Situations
<
79
Men's Skincare Subscriptions
Men's Skincare Subscriptions
'Fabric' Shares High-Quality, Simplified Subscriptions for Men
<
78
Ceramide-Enriched Moisturizers
Ceramide-Enriched Moisturizers
Sunday Riley's Ice Ceramide Moisturizing Cream is Rich & Weightless
<
77
Hydrating Sensual Face Mists
Hydrating Sensual Face Mists
True Botanical's Renew Nutrient Mist Will Hydrate Your Skin
<
76
Sustainable Hydrating Body Lotions
Sustainable Hydrating Body Lotions
Fork & Melon's Rich Hydrating Cream Is Non-Toxic
<
75
Mini Metallic Eyeshadow Palettes
Mini Metallic Eyeshadow Palettes
Pat Mcgrath's Eye Ecstasy: Eye Shadow Palette Mini is Pint-Sized
<
74
Natural Musician-Approved Deodorants
Natural Musician-Approved Deodorants
Schmidt's Here+Now Deodorant is Vegan and Cruelty-Free
<
73
Antioxidant-Rich Lip Masks
Antioxidant-Rich Lip Masks
Farsali's Unicorn Antioxidant Lip Mask Looks and Smells Like Cupcakes
<
72
Optimized WOC Skincare
Optimized WOC Skincare
AVYA Skincare Combats Acne & Anti-Aging for Those with High Melanin Levels
<
71
Turmeric-Infused Blemish Treatments
Turmeric-Infused Blemish Treatments
Province Apothecary's Clear Skin Spot Concentrate is Organic
<
70
Clean Honey-Infused Makeup Removers
Clean Honey-Infused Makeup Removers
Wildcraft's Chamomile Honey Makeup Remover Nourishes Your Skin
<
69
Transparent Complexion Serums
Transparent Complexion Serums
Medik8's Clarity Peptides Serum Promotes the Look of "Glass Skin"
<
68
Corrective Dark Spot Serums
Corrective Dark Spot Serums
Summer Fridays' CC Me Serum Targets Hyperpigmentation
<
67
Hydrocolloid Blemish Treatments
Hydrocolloid Blemish Treatments
COSRX's New AC Collection Acne Patch Covers Several Spots at Once
<
66
Oversized Body Creams
Oversized Body Creams
Sol de Janeiro's Biggie Biggie Bum Bum Cream is Packed in a Large Tub
<
65
Ultra-Hydrating Body Washes
Ultra-Hydrating Body Washes
The Skylar Body Range is Powered by Hyaluronic Acid
<
64
Natural Car Cleaning Wipes
Natural Car Cleaning Wipes
The Drop Wipes Remove Bird Droppings, Water Spots and More
<
63
Smoky Celebrity Cosmetics
Smoky Celebrity Cosmetics
Victoria Beckham Beauty's Eye Products Share a Signature Look
<
62
Bewitching Vegan Eyeshadows
Bewitching Vegan Eyeshadows
Deck of Scarlet Launched Two New Vegan Makeup Products
<
61
Pumpkin Spice Face Masks
Pumpkin Spice Face Masks
Trader Joe’s Pumpkin Spice Biocellulose Face Mask is Seasonal Self-Care
<
60
African Black Soap Deodorants
African Black Soap Deodorants
Nubian Heritage Applies African Black Soap to Deodorant
<
59
Healing High-Quality Toothpastes
Healing High-Quality Toothpastes
The Linhart Toothpaste Strengthens Enamel, Remineralizes and More
<
58
Cruelty-Free Beauty Influencer Campaigns
Cruelty-Free Beauty Influencer Campaigns
Hourglass Cosmetics' 'Eye to Eye' Uses Influencers' Pets
<
57
Superhero-Themed Colognes
Superhero-Themed Colognes
The Marvel Captain America Fragrance is Woody and Aromatic
<
56
Halloween-Inspired Body Cleansers
Halloween-Inspired Body Cleansers
Lush's 'Boo! Shower Slime' is Made with Bamboo Stem Extract
<
55
Villainous Collectible Cosmetics
Villainous Collectible Cosmetics
Funko's Line of Cosmetics Was Inspired by Iconic Disney Villains
<
54
Brightening Millennial Skincare
Brightening Millennial Skincare
Neutrogena Bright Boost Was Created with Millennial Scientists
<
53
Plumping Vegan Lip Balms
Plumping Vegan Lip Balms
Biossance's Squalane + Rose Vegan Lip Balm is Ultra-Hydrating
<
52
Melon-Inspired Makeup Palettes
Melon-Inspired Makeup Palettes
Too Faced's Newest Face and Eye Palette Design is Fruit-Shaped
<
51
CBD Skincare Boosters
CBD Skincare Boosters
Rodial's CBD Sleep Drops are a Targeted, Therapeutic Solution for Skin
<
50
Expansive Barbie-Inspired Makeup Sets
Expansive Barbie-Inspired Makeup Sets
The Barbie Brand is the Inspiration Behind Pur's New Line
<
49
Responsibly Constructed Skincare Pop-Ups
Responsibly Constructed Skincare Pop-Ups
REN Skincare's Pop-Up is Made from Repurposed Materials
<
48
Multi-Sensory Fragrance Shops
Multi-Sensory Fragrance Shops
The Perfume Shop's Experiential Store Concept Invites Play
<
47
Luxurious Foot Care Elixirs
Luxurious Foot Care Elixirs
Margaret Dabbs London's Foot Treatment is Infused with Colloidal Gold
<
46
Highly Pigmented Fall Palettes
Highly Pigmented Fall Palettes
The Norvina Pro Pigment Palette Vol. 3 Boasts 25 Shades
<
45
Disney Princess-Inspired Eye Palettes
Disney Princess-Inspired Eye Palettes
Bésame Has Unveiled a Sleeping Beauty Makeup Set
<
44
Pain-Alleviating CBD Creams
Pain-Alleviating CBD Creams
The CBD Essentials Extra Strength Pain Relief Cream is Natural
<
43
Hydrating Dry Conditioners
Hydrating Dry Conditioners
Kevin.Murphy's Young.Again Dry Conditioner Helps Refresh Limp Strands
<
42
CBD-Infused Botanical Skincare
CBD-Infused Botanical Skincare
BOTA's Plant-Powered Skincare Combines CBD & Botanical Ingredients
<
41
Icelandic Skincare Collections
Icelandic Skincare Collections
The Reykjavik Collection by CLN&DRTY is Inspired by Iceland
<
40
Anti-Cellulite Tanning Foams
Anti-Cellulite Tanning Foams
Coco & Eve's Sunny Honey Bali Bronzing Foam Hydrates & Firms Skin
<
39
Actress-Crafted Stick Cosmetics
Actress-Crafted Stick Cosmetics
Hilary Duff Teamed Up with Nudestix for the Day Dreamer Palette
<
38
Star-Themed Eye Shadows
Star-Themed Eye Shadows
Charlotte Tilbury Recently Launched the Starry Eyes to Hypnotize Palette
<
37
Wipe-Like Face Mask Packaging
Wipe-Like Face Mask Packaging
JayJun Cosmetics' Set of 30 So Cool Masks are Packaged Like Wipes
<
36
Powdered Skincare Boosters
Powdered Skincare Boosters
The C-Shot Vitamin C Powder Adds Brightness to Serums & Moisturizers
<
35
Technology Protection Face Mists
Technology Protection Face Mists
Volition Beauty Launched the Protective Screen Time Hydra-Mist
<
34
Bulk Sheet Mask Boxes
Bulk Sheet Mask Boxes
Dewytree's Sheet Mask Packages Cut Down on Waste
<
33
Simplified Millennial Skincare
Simplified Millennial Skincare
Rodan + Fields' Recharge Regimen Shares a Simple Three-Step System
<
32
Sustainable Gen Z Skincare
Sustainable Gen Z Skincare
Plenaire Appeals to Environmentally Conscious Gen Z Consumers
<
31
Customized AI Skincare
Customized AI Skincare
PROVEN Skincare Uses AI to Develop Personalized Solutions for Customers
<
30
Vitamin C-Infused Skincare Products
Vitamin C-Infused Skincare Products
Revlolution Skincare Unveils a Range of CBD Skincare Products
<
29
Astrologically Inspired Bath Bombs
Astrologically Inspired Bath Bombs
Lush's Mercury Retrograde Bath Bomb Nods to a Planetary Event
<
28
Simple Multifunctional Skincare
Simple Multifunctional Skincare
'Tandem' Invites Consumers to Adopt a Routine with Fewer Products
<
27
Branded Beauty Loyalty Programs
Branded Beauty Loyalty Programs
BlueMercury Recently Launched a New 'BlueRewards Program'
<
26
Interactive Beauty Tutorial Pop-Ups
Interactive Beauty Tutorial Pop-Ups
Superdrug's Pop-Up Activation is a Place to Try Products
<
25
Digital Skincare Systems
Digital Skincare Systems
Kao's Sofina Skincare Serums Pair with AI-Powered Tech for Customization
<
24
Crowdsourced Makeup Brushes
Crowdsourced Makeup Brushes
Rephr is Creating Beauty Brushes from Input and Expertise
<
23
Sustainable Vegan Skincare Products
Sustainable Vegan Skincare Products
Avon's Distillery Line is Vegan and Packaged in Recycled Glass
<
22
Curl-Specific Hair Care Lines
Curl-Specific Hair Care Lines
'Pattern Beauty' is a Hair Care Line for Curly, Tight-Textured Hair
<
21
Water-Activated Powdered Skincare
Water-Activated Powdered Skincare
100% Pure's Powder Masks & Cleansers are Waterless
<
20
Waterless Nail Salons
Waterless Nail Salons
Lemon Love's Eco-Friendly Nail Salon Shares Luxurious, Non-Toxic Experiences
<
19
24-Hour Beauty Shops
24-Hour Beauty Shops
Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments
<
18
Detoxifying Oral Care Flosses
Detoxifying Oral Care Flosses
The Hello Oral Care Activated Charcoal Floss is Infused with Xylitol
<
17
Waterless Beauty Brands
Waterless Beauty Brands
Angela's Lab Makes Concentrated, Eco-Friendly Product Formulas
<
16
Voice-Enabled Smart Mirrors
Voice-Enabled Smart Mirrors
simplehuman's Sensor Mirror Hi-Fi Can Be Controlled By Amazon Alexa
<
15
Detoxifying Nighttime Deodorants
Detoxifying Nighttime Deodorants
Nala's Free-From Deodorant Helps the Underarms Naturally Detoxify
<
14
Uplifting Gender-Neutral Skincare
Uplifting Gender-Neutral Skincare
haia's Products are Paired with Positive Affirmations
<
13
Dramatic Eyeliner Stickers
Dramatic Eyeliner Stickers
Haus Laboratories' Eye Armor Kit Contains Wingtip Stickers
<
12
Coffee-Scented Nail Lacquers
Coffee-Scented Nail Lacquers
LeChat's Dare to Wear Mood Café Range is Aromatic & Changes Colors
<
11
Sensitive Skincare Pop-Ups
Sensitive Skincare Pop-Ups
Pai Skincare & Detox Kitchen Created the Happy Skin Pop-Up
<
10
Makeup Mini Fridges
Makeup Mini Fridges
The Glow Recipe x Makeup Fridge Collaboration Keeps Your Makeup Fresh
<
9
Bear-Shaped CBD Bath Bombs
Bear-Shaped CBD Bath Bombs
Sunday Scaries Launched a Stress-Busting CBD-Infused Bath Bomb
<
8
Concept-Forward Luxury Perfumes
Concept-Forward Luxury Perfumes
Le Labo Releases the Baie 19, Which Embraces the Smell of Rain
<
7
Decongesting Skincare Devices
Decongesting Skincare Devices
The Pore Cleansing MD System Gently & Powerfully Clears Blackheads
<
6
Packaging-Free Hair Products
Packaging-Free Hair Products
Lush Unveils its New 'American Cream' Naked Pressed Conditioner
<
5
Microblading Makeup Pens
Microblading Makeup Pens
Ciaté London's Microblade Brow Mimics Microblading Treatments
<
4
Sci-Fi Sheet Masks
Sci-Fi Sheet Masks
Firebox's Star Wars Face Mask Collection Nourishes Skin in a Fun Way
<
3
Sonically Powered Makeup Removers
Sonically Powered Makeup Removers
The 'Glow&Grow' Removes Makeup and Impurities in 90 Seconds
<
2
Botanical Skincare Products
Botanical Skincare Products
Renmatix's Celltice Skincare Line Features Cellulose and Lignin
<
1
Disney Villain Beauty Sets
Disney Villain Beauty Sets
The Funko Pop! Disney Cosmetics Collection is Based on Famous Villains
<