Kao's new digital skincare service called 'Hada id' uses artificial intelligence to help consumers put together a tailored beauty routine that suits their individual needs. The service works with the popular messaging app Line and gives consumers the power to quickly message the brand to address skincare concerns at any time.
The AI-powered technology is being launched alongside a new collection of skincare products that gives room for plenty of customizations to be made. While the Sofina iP Base Care Serum is a deeply penetrating, dense foam serum that works to smooth hardened skin, the Sofina iP Interlink Serum is meant to be applied afterward and is offered in three different formulas to suit different skincare needs. The Double Serum System was created to be not just highly customizable but effective for moisturizing skin in dry environments.