Rather than being overwhelmed by the many skincare products that are created to address the most common skin concerns, some consumers are turning to smart, made-to-order AI skincare solutions that are hyper-targeted to their unique needs. With artificial intelligence and machine learning, companies are offering solutions that consider not just the needs of an individual and their skin type but also dynamic lifestyle and environmental factors that impact skin health.
Most brands that are harnessing the power of artificial intelligence for skincare use online assessments to help pinpoint a new customer's unique needs and goals. Sometimes, at-home test kits are used to offer an extra level of service, along with apps or diagnostic tools.
Proven claims to have the largest database in the beauty business, as the Skin Genome Project draws from millions of consumer reviews and thousands of scientific journals.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
