Optune is the name of a new skincare system from Shiseido that gives consumers the ability to highly personalize the products they apply to their skin for more effective results. Optune's digital skincare subscription service works with an app that plays an essential part in assessing the condition of a user's skin—with an original algorithm and collected environmental data, Optune is able to understand how various factors impact the skin on a daily basis.
Optune offers five skincare solutions called Optune Shots that can be dispensed as needed from a specialized Optune Zero machine. According to Optune, the personalized skincare system "modifies and adapts according to each individual’s skincare needs in real-time."
True to the way that a subscription service works, Optune seamlessly replenishes the skincare cartridges so that they can be used when they are needed.
What's Driving This Trend
- Personalized Skincare Subscriptions
- Developing personalized subscription services for skincare that offers consumers the ability to highly personalize the products they apply to their skin, assessing the condition of a user's skin through an app.
- Algorithm-powered Skin Assessment
- Creating algorithm-powered skin-assessment utilities that collect user data to understand how different factors impact skin on a daily basis.
- Real-time Skincare Modifications
- Building systems that can modify and adapt according to each individual's skincare needs in real-time using machine learning and algorithm-powered software.
Who This Affects Most
- Beauty
- Using machine learning and algorithm-powered software for personalized skincare subscriptions in the beauty industry.
- Subscription Services
- Developing subscription services with the capability to collect data and assess the condition of a user's skin for customized skincare needs.
- Machine Learning and Algorithms
- Integrating the complex machine learning algorithms and analytics software with the skincare industry.
