Unilever's Skinsei provides people with custom skincare solutions through a monthly subscription format that considers all parts of one's lifestyle, such as nutrition, sleep and exercise.
Thanks to both advanced skincare technology and what science now knows to be true about the health of one's skin and the ties to one's overall well-being, consumers are seeking more than just off-the-shelf skincare products that generally address skin that is oily or prone to dryness. As such, Skinsei approaches skincare in a holistic way by providing direct-to-consumer skincare regimens.
Some of the products available through Skinsei include serums, cleansers and moisturizers that target multiple areas of concern and ultimately promote "healthier, glowing and more resilient skin in the long term."
Why This Trend Is Growing
- Personalized Skincare
- The trend towards personalized skincare products and subscriptions based on consumers' lifestyle choices is disrupting the traditional skincare market.
- Holistic Skincare
- The demand for skincare products that treat skin health as part of a person's overall well-being is leading to the development of holistic skincare options.
- Direct-to-consumer Skincare
- The direct-to-consumer model for personalized skincare subscriptions is disrupting the traditional retail industry and providing new opportunities for brands to connect with consumers.
Industries Being Reshaped
- Beauty and Skincare
- The personalized skincare trend is creating opportunities for beauty and skincare brands to develop new products and subscription services that cater to individual needs.
- Health and Wellness
- The holistic approach to skincare is opening up opportunities for health and wellness brands to expand into the beauty industry with products that promote overall well-being.
- E-commerce and Retail
- The trend towards direct-to-consumer personalized skincare subscriptions is disrupting the traditional retail industry, creating new opportunities for e-commerce and online subscription services.
