Machine learning, artificial intelligence and augmented reality are playing a large part in the formation of made-to-order skincare products and experiences, in both in-store and at-home settings. Now, a handful of beauty companies are focusing on creating highly personalized products for consumers, including French company Universkin.
Universkin sets itself apart by creating customized pharmaceutical-grade serums that are formulated by a doctor to suit one's specific skincare needs. Universkin's three-step process (Connect, Consult, Continue) has consumers begin with a questionnaire, consult with a doctor and use their personalized skin serum.
The bespoke serums last between six to eight weeks, with Universkin noting: "As your skin and the environmental factors around you change, your formula will evolve." As the input of a doctor is integral to Universkin's model, professionals help consumers every step of the way.