haia (Happy As I Am) is a new, gender-neutral skincare brand that combines cutting-edge science and the power of nature to deliver eco-friendly solutions that are paired with uplifting affirmations. The brand can also be identified by its playful characters, which were created to "embody the emotional, physical, intellectual and even spiritual sides of its customer."
Products from haia are grouped into five color-coded collections that are powered by nature-derived, active ingredients like bioferments, plant stem cells, extremophiles (microorganisms that live in extreme conditions) and mesonutrients (antioxidants within superfoods). haia is introducing a first-of-its-kind animated skincare app on its website that will help consumers integrate positive affirmations in day-to-day life.
With its gender-natural line of skincare products, haia asks: "Can a skincare line actually have an impact on self-esteem, emotional wellbeing and even your sense of belonging?"