Superdrug is hosting a pop-up event with a tropical theme that's centered around masterclasses and getting visitors to participate in tutorials. In all, the activation, which stars from September 28th, will have 11 stands covering hair, makeup, personal care, skincare, tanning personal care and more.
A separate space at the pop-up has been designed with tutorials in mind and sets visitors up with an individual vanity station. During these live tutorials, guests will be able to follow step-by-step guidance on how to use various hair and makeup products. Unlike following a beauty tutorial on one's own at home, guests will be able to look around and see others as they follow along to the same instructions.
A number of influencers are set to appear at the activation, including Danny Defreitas, Trina Charles and Jay-Ann Lopez.