On September 19th, The Perfume Shop will be opening the doors of its new experiential store concept in Sheffield, which targets the Millennial shopper. The new store, located within the Meadowhall shopping center, is all about self-discovery and encourages Millennials to find their perfect fragrance. The concept store invites consumers to do this in a number of playful ways with in-store stations that include a play table, scented funnels and even an interactive, multi-sensory perfume wheel with scented sensors.
In the store's personalization area, customers are able to put a unique stamp on their favorite fragrances with decorations like charms, bows, ribbons and more. The store will be especially appealing during the holiday season, as it offers gift wrapping and engraving services.
The Perfume Shop's new location also includes an Instagrammable chandelier made from old perfume bottles that points to the company's in-store recycling service.