AVYA Skincare creates luxury skincare products that are focused on melanin, as higher levels are associated with reduced skin hydration, increased skin thickness and uneven skin tone. According to Dr. Tanuj Nakra, one of the creators of AVYA Skincare, "Historically, most skincare lines have not focused on melanin, effectively ignoring one of the central concerns of people with darker skin." The brand is focusing its efforts on serving customers that have higher concentrations of melanin, specifically to address concerns like aging, acne and irregular pigmentation.
There are a number of regimens available from the brand, including ones like Purify & Nourish, Protect & Hydrate or Renew & Restore and the AVYA Skincare, which is touted as the most advanced skincare routine from the brand.
Image Credit: AVYA Skincare