Cha Vøhtz is a new skincare brand founded by Charlotte Vøhtz (the founder of Green People). The new skincare company recently launched its Age Defy+ collection that was introduced to reduce the signs of aging by using plant-powered ingredients. Some notable ingredients include hibiscus, pomegranate, and sea holy. The skincare product line targets uneven pigmentation while reducing your skin cell breakdown.
The Age Defy+ collection features nine new products including the Soft Buff Skin Exfoliator, the Cell Enrich Facial Oil, the Purify & Hydrate Cream Cleanser, the Line Eraser Serum, the Brightening Moisturiser, the Hydrate & Renew Serum, the Tinted DD Moisturiser SPF15, Green Beauty capsules, and the Contour & Sculpt Cellulite Lotion.
Consumers can purchase the Age Defy+ collection online and in Holland & Barrett stores.
Why This Trend Is Growing
- Plant-powered Skincare
- The use of plant-powered ingredients in skincare products offers an opportunity for disruptive innovation in the beauty industry.
- Anti-aging Skincare
- The focus on reducing signs of aging through skincare products presents an avenue for disruptive innovation in the beauty industry.
- Natural Ingredients
- The demand for skincare products with natural ingredients creates opportunities for disruptive innovation in the beauty industry.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can utilize plant-powered skincare and anti-aging products to drive disruptive innovation and meet consumer demand for natural ingredients.
- Health and Wellness Retail
- Retailers in the health and wellness industry can benefit from offering plant-powered anti-aging skincare products as a disruptive innovation to attract and retain customers.
- E-commerce
- E-commerce platforms specializing in beauty and skincare can leverage the trend of plant-powered anti-aging products to disrupt the market and attract online consumers.
