Brightening Millennial Skincare

Neutrogena Bright Boost Was Created with Millennial Scientists

Neutrogena Bright Boost is a new skincare collection that was created with Neutrogena Millennial scientists for Millennial women, specifically to tackle the issue of dull, uneven skin. The skincare collection contains ingredients that help to gently exfoliate the skin and increase cell turnover to enhance the skin's brightness. One of the key resurfacing ingredients in these products is Neoglucosamine (a non-acid amino sugar exfoliant) which is supportive of the skin's natural renewal process. Some of the other key ingredients in the formulas include AHAs like mandelic acid and glycolic acid, which are useful for enhancing the radiance and clarity of skin.

In all, there are four products in the Neutrogena Bright Boost collection, including the Resurfacing Micro Polish, the Illuminating Serum, a Gel Cream and a Facial Moisturizer with Broad Spectrum SPF 30.

Millennial Skincare Collections
Creating skincare collections specifically designed for Millennials presents an opportunity for brands to tap into a growing market segment.
Brightening Ingredients
The use of brightening ingredients such as Neoglucosamine, mandelic acid, and glycolic acid in skincare products can offer effective solutions for addressing dull, uneven skin.
Natural Renewal Process Support
Developing products that support the skin's natural renewal process, like Neoglucosamine, can provide innovative skincare solutions for enhancing brightness and clarity.

Industries Being Reshaped

Skincare
The skincare industry can capitalize on the demand for targeted, effective products that address the specific needs of Millennials.
Beauty
The beauty industry can incorporate brightening ingredients into various makeup and skincare offerings, catering to consumers seeking a radiant complexion.
Personal Care
The personal care industry can develop products that help support the skin's natural renewal process, providing innovative solutions for achieving youthful and vibrant skin.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 80%
Freshness 9%