Angela's Lab is a new venture from former medical student Angela Obric that's being introduced as the UK's first waterless beauty brand. The brand sets itself apart by making fresh, small-batch products that are highly concentrated and environmentally friendly. Water is usually listed as the first ingredient in just about any beauty product but Obric sees this as a "cheap base that doesn’t hydrate the skin." By removing water from its formulas entirely, Angela's Lab delivers solutions that are smaller and require less packaging.
The waterless beauty brand specializes in the creation of products like face oils, lip balms and body oils. Its simply named Body Butter, for example, is packed with nourishing ingredients like coconut oil, cocoa seed butter and Vitamin E.
What Makes This Trend Stand Out
- Waterless Beauty Brands
- Disruptive innovation opportunity: Creating concentrated, environmentally friendly beauty products that eliminate the need for water in formulas.
- Small-batch Manufacturing
- Disruptive innovation opportunity: Producing fresh, highly concentrated beauty products in small batches, reducing waste and improving quality.
- Sustainable Packaging
- Disruptive innovation opportunity: Developing innovative packaging solutions for waterless beauty products, reducing the need for excess packaging materials.
Sectors Adopting This
- Beauty and Cosmetics
- Disruptive innovation opportunity: Introducing waterless beauty products that offer concentrated, effective formulas while reducing environmental impact.
- Skincare
- Disruptive innovation opportunity: Creating waterless skincare products that provide optimal nourishment and hydration without relying on water as a base ingredient.
- Eco-friendly Brands
- Disruptive innovation opportunity: Establishing waterless beauty brands that prioritize sustainability by reducing waste and utilizing environmentally friendly packaging materials.
