Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments
Grace Mahas — September 13, 2019 — Marketing
References: public.eagleapi.io & marieclaire
Fans of the iconic makeup brand Revlon can now get their fix of beauty products any time of day with the brand's new 24-Hour Beauty Salon in London's Fitzrovia. To promote the new shop, Revlon is giving away some ultra-luxurious beauty treatments and the always-open beauty store is the perfect solution for an after-work touch-up before meeting friends for a few drinks.
Revlon's 24-Hour Beauty Salon will give customers make-overs from professional make-up artists using products from the brand's ColorStay range. Users can also get their hair done at the dry styling stations and the 24-Hour Beauty Salon will finish the new look off with a manicure and pedicure using shades from the new Revlon and Ashley Graham Lingerie Nail Collection.
Treatments are on a first come first serve basis, but consumers can book an appointment online to guarantee their spot.
Revlon's 24-Hour Beauty Salon will give customers make-overs from professional make-up artists using products from the brand's ColorStay range. Users can also get their hair done at the dry styling stations and the 24-Hour Beauty Salon will finish the new look off with a manicure and pedicure using shades from the new Revlon and Ashley Graham Lingerie Nail Collection.
Treatments are on a first come first serve basis, but consumers can book an appointment online to guarantee their spot.
Trend Themes
1. 24-hour Beauty - Disruptive Innovation Opportunity: Explore the potential of offering round-the-clock beauty services to cater to the busy schedules and needs of customers.
2. Ultra-luxurious Beauty Treatments - Disruptive Innovation Opportunity: Develop innovative and high-end beauty treatments to attract customers looking for extraordinary experiences and premium services.
3. After-hours Beauty Touch-ups - Disruptive Innovation Opportunity: Create specialized beauty services that cater to individuals who want to freshen up their appearance after work hours, providing a convenient solution for social engagements.
Industry Implications
1. Beauty & Personal Care - Disruptive Innovation Opportunity: Integrate technology and automation to create self-service beauty kiosks or virtual beauty assistants that operate 24/7 to serve customers' beauty needs.
2. Salons & Spas - Disruptive Innovation Opportunity: Explore the concept of 24-hour salons or spas that offer various beauty and wellness services to cater to consumers' round-the-clock demands.
3. Online Booking Platforms - Disruptive Innovation Opportunity: Develop user-friendly online platforms that enable customers to easily book beauty treatments and services at any time, providing convenience and accessibility.
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