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Top 40 Interactive Trends in October

From Gut Health Pop-Ups to Multi-Sensory Bag Activations

— October 26, 2019 — Marketing
The October 2019 interactive trend round-up proves that engaging your customers with branded experiences can have a tremendous effect on the company's reach, as well as consumer loyalty.

While some marketing initiatives of this kind are online platform-based, others appear hands-on. Two dominant instances of public outreach in the October 2019 interactive list include pop-ups and contests. For the first category, activations such as Chuckling Goat's complimentary Gut Health Clinic, the wine-friendly Lillet Paint Night Event, as well as the Cheetos snack-inspired styling bar are definite standouts, because they call attention to the brand but also spotlight things like implementable health advice or entertainable qualities.

Companies also tap into consumer creativity through contests. In the October 2019 interactive list, Vans is accepting entries for its Global Custom Culture contest for sneaker customization, while Vessi Footwear goes a more traditional route with a social media giveaway.
8.5
Score
Popularity
Activity
Freshness
40
Pizza-Branded Parent Stations
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
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39
Dedicated Football Season Menus
Dedicated Football Season Menus
Buffalo Wild Wings' New Football Game Day Menu is Made for Fans
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38
QSR Dating Simulators
QSR Dating Simulators
KFC's "Most Delicious" Dating Sim Lets Players Woo Colonel Sanders
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37
Ranch Dressing Food Tours
Ranch Dressing Food Tours
The Coast 2 Coast Ranch Tour Showcases the Diversity of Ranch Dressing
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36
Interactive Cooking Videos
Interactive Cooking Videos
IPC & eko's Interactive Cookbook Invites Millennials to 'Cook Together'
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35
Real-Time Stress Visualizations
Real-Time Stress Visualizations
Cigna Invites People to See & Experience Stress Differently
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34
Internationally Inspired Greek Pizzas
Internationally Inspired Greek Pizzas
Pie Five Pizza's Athenian Pizza is Fully-Loaded
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33
Location-Aware Wine Labels
Location-Aware Wine Labels
Third Aurora's Bottles Use Their Exact Location to Enhance Marketing
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32
AR Soda Cans
AR Soda Cans
Coca-Cola's Packaging Comes to Life with Augmented Reality Characters
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31
Waffle Sandwich Sweepstakes
Waffle Sandwich Sweepstakes
White Castle's 'The Winning Waffle' Contest Includes a Trip to Belgium
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30
Sitcom-Celebrating Search Engine Perks
Sitcom-Celebrating Search Engine Perks
Google Celebrates Friends' 25th with Character Easter Eggs
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29
Gut Health Pop-Ups
Gut Health Pop-Ups
Chuckling Goat's Complimentary Gut Health Clinic Shares Expert Advice
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28
Sandwich Shop Streaming Promotions
Sandwich Shop Streaming Promotions
Subway is Teaming Up with Twitch for the Third Annual SUBtember
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27
AR Grooming Lenses
AR Grooming Lenses
Manscaped's 'Prevent Manscaping Accidents' Shares a Funny Lens on Snapchat
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26
Sporty Hashtag Campaigns
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
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25
Sci-Fi-Themed Haunted Houses
Sci-Fi-Themed Haunted Houses
Universal Studios & Stranger Things Unveil a Halloween Horror Night
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24
Hidden Highland Bars
Hidden Highland Bars
BrewDog is Challenging Gin Lovers to Find Its Secret Bar in Scotland
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23
Anti-Plastic Toy Campaigns
Anti-Plastic Toy Campaigns
Burger King is Fighting Single-Use Plastic with the Meltdown Campaign
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22
Home-Style Entertaining Pop-Ups
Home-Style Entertaining Pop-Ups
The Craft Ice House by LG Serves Drinks with Spherical Ice
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21
Sneaker-Branded Social Media Contests
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
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20
Whimsical Newsstand Pop-Ups
Whimsical Newsstand Pop-Ups
Hendrick's 'Not-So-Normal-Newsstand' Infuses Daily Life with Oddity
<
19
Whimsically Illustrated Cards
Whimsically Illustrated Cards
Brosmind Designs Cards with Search Suggestions for Google Home
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18
AI-Powered Rice Packages
AI-Powered Rice Packages
Uncle Ben's is the First Food Brand to Make the Most of Google Lens
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17
Crowdsourced Plus-Size Collections
Crowdsourced Plus-Size Collections
The Refinery29 x ELOQUII Line Was Designed by the Community
<
16
24-Hour Beauty Shops
24-Hour Beauty Shops
Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments
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15
Connected Cheese Packaging
Connected Cheese Packaging
This Kraft Cheese Packaging Shares Savings, Recipes & More with a Tap
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14
Sensitive Skincare Pop-Ups
Sensitive Skincare Pop-Ups
Pai Skincare & Detox Kitchen Created the Happy Skin Pop-Up
<
13
Science Fiction-Themed Hotels
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
<
12
Boundary-Pushing Running Challenges
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
<
11
Tennis-Inspired Mural Campaigns
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
<
10
Short Marketing Lesson Websites
Short Marketing Lesson Websites
The Proof is a Marketing Website That Gives Actionable Solutions
<
9
Shoe Customization Contests
Shoe Customization Contests
'Global Custom Culture' Invites Sneakerheads to Design Their Own Vans
<
8
Multi-Sensory Bag Activations
Multi-Sensory Bag Activations
'Bao Bao Voice' Creates Music from Interactions with Bao Bao Bags
<
7
Collaborative Robot Paintings
Collaborative Robot Paintings
Bombay Sapphire's Painted by Everyone is a Crowdsourced Art Project
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6
Wine Brand Art Parties
Wine Brand Art Parties
The Lillet Paint Night Event Featured DIY Spritzers and Painting
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5
Snack-Inspired Styling Bars
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
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4
Ultra-Playful Tequila Branding Initiatives
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
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3
Latin Culture-Inspired Pop-Ups
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
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2
Multi-Sensory Theater Experiences
Multi-Sensory Theater Experiences
IKEA and Sonos are Exploring the Impact of Sound on Emotions
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1
Holiday-Ready Pop-Up Retail Spaces
Holiday-Ready Pop-Up Retail Spaces
SHOWFIELDS Endures a Design Overhaul & Reopens September 20th
<