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Interactive Cooking Videos

IPC & eko's Interactive Cookbook Invites Millennials to 'Cook Together'

— September 13, 2019 — Lifestyle
eko and IPC created Cook Together, an interactive cookbook powered by eko's choice-driven video technology and an interactive recipe video series that aims to get Millennials making meals alongside professional chefs. The first episodes in the Cook Together series are led by Daniel Holzman, who founded The Meatball Shop.

The Cook Together cookbook gives Millennials the chance to get guidance from professional chefs as they create and customize their own at-home meals. Rather than having to worry about choosing the right recipe, adjusting it for the right number of people and ordering ingredients, the experience automatically adjust suggested meals to the number of people who will be served. Additionally, the interactive cookbook gives people the ability to order any missing ingredients with ease.

As everybody's eating preferences are different, recipes can be tailored to suit every member of the family with considerations for gluten-free and vegan eaters.
Trend Themes
1. Interactive Cooking Videos - Interactive cooking videos provide an opportunity for food and cooking companies to engage Millennials in learning how to cook by leveraging technology.
2. Choice-driven Video Technology - Choice-driven video technology offers endless possibilities for interactive content creation and engagement in the cooking and food industry.
3. Customization-focused Meal Planning - Customization-focused meal planning tools disrupt the traditional meal kit delivery model and offer opportunities for grocery stores and food companies to help customers plan and shop for their meals online.
Industry Implications
1. Food and Cooking - Food and cooking companies should leverage interactive videos to provide custom cooking experiences and engage millennials in learning how to cook.
2. Technology - Technology companies can explore opportunities in choice-driven video technology to create interactive content and enhance engagement in various industries including cooking and food.
3. Grocery Stores - Grocery stores can leverage customization-focused meal planning technology to offer customers a personalized meal planning and shopping experience, and to compete with meal kit delivery services.
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