Subway is Teaming Up with Twitch for the Third Annual SUBtember
Katherine Pendrill — August 31, 2019 — Marketing
References: blog.twitch & qsrmagazine
Back in 2017, Subway teamed up with the popular video game streaming service Twitch on a promotion called SUBtember. The promotion was so successful that it's back for its third annual run.
SUBtember is a month-long promotion that allows fans to support their favorite Twitch streamers through discounted subscriptions. From September 3rd through 24th, Subway is offering consumers "50 percent off new Tier 1 subscriptions made on a web browser or our desktop app." As a subscriber, fans will enjoy perks such as custom emotes, subscriber badges, ad-free viewing, exclusive content, and more. The sandwich chain is also taking things to the next level this year with bonus Bits like a limited-time sub sandwich Cheermote, gift subscriptions in various channels, and a dedicated Subway Twitch channel.
Image Credit: Subway
SUBtember is a month-long promotion that allows fans to support their favorite Twitch streamers through discounted subscriptions. From September 3rd through 24th, Subway is offering consumers "50 percent off new Tier 1 subscriptions made on a web browser or our desktop app." As a subscriber, fans will enjoy perks such as custom emotes, subscriber badges, ad-free viewing, exclusive content, and more. The sandwich chain is also taking things to the next level this year with bonus Bits like a limited-time sub sandwich Cheermote, gift subscriptions in various channels, and a dedicated Subway Twitch channel.
Image Credit: Subway
Trend Themes
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Livestreaming Promotions — Opportunity for businesses to collaborate with livestreaming platforms to engage with their audience and offer exclusive perks.
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Subscription Discounts — Innovative way for brands to incentivize customer loyalty and support content creators through discounted subscriptions.
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Branded Emotes and Badges — Opportunity for businesses to create custom emotes and badges that enhance brand recognition and foster a sense of community.
Industry Implications
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Fast Food — Fast food chains can explore partnerships with livestreaming platforms to offer exclusive promotions and engage with younger audiences.
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Gaming — Gaming companies can collaborate with brands to create unique in-game items and perks for subscribers during promotions.
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Streaming Services — Streaming platforms can partner with brands to offer discounted subscriptions and exclusive content to their user base.
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