North American esports organization 100 Thieves is partnering with Subway to fulfill the role of Official Sandwich. The sandwich company will feature on the 100 Thieves LCS League of Legends jerseys and elsewhere in the design. The Subway logo will also appear on the team's VALORANT and Apex Legends jerseys.
Subway has recently been active in the esports industry, debuting partnerships with Berlin International Gaming (BIG) and Guild Esports. The chain will become the seventh partner of 100 Thieves.
“Whether they compete on the court, field or battle arena, Subway is proud to be a part of the success stories of the best athletes in all sports. The incredible competitors and creators at 100 Thieves are no different," commented Carrie Walsh, Chief Marketing Officer at Subway.
Image Credit: 100 Thieves, Subway
What's Driving This Trend
- Esports Partnerships with Food Chains
- More food chains will likely follow Subway, BIG and Guild Esports in engaging in sponsorships in the esports industry!
- Branded Apparel for Esports Teams
- As logos and branding become increasingly popular on esports teams apparel, user generated content clothing risks being overlooked.
- Global Expansion of Esports Partnerships
- Esports is a global phenomenon, it is expected that more global food chains and esports teams will partner up in the future.
Who This Affects Most
- Food and Beverage
- Food and Beverage companies have a major opportunity to disrupt the industry by entering the esports space and sponsoring teams.
- Esports
- Esports organizations can monetize their branding to drum up interest and reach new audiences through food and beverage sponsorship.
- Fashion
- Fashion brands have the opportunity to create unique designs and capitalize on the growing trend of branded esports apparel.
