This Subway National Sandwich Day promotion is being launched to offer air travelers with a reward in the event that they're stuck in the middle seat on their next journey. The promotion will take place on November 3, 2022 when travelers can submit a photo of themselves in the middle seat, which could get them one of 10,000 electronic gift cards to redeem towards any Subway Series sandwich. Consumers who aren't traveling on that day can use the promo code FLBOGO to get a free footlong sub with the purchase of any footlong.
The Subway National Sandwich Day promotion is being run to celebrate the occasion, but also to draw attention to the brand's Subway Series sandwiches, which launched in July.
Image Credit: Subway
What Makes This Trend Stand Out
- Middle Seat Rewards
- Opportunity for airlines and food brands to partner on similar campaigns to increase consumer engagement and brand loyalty during flights.
- Promo Code Incentives
- Opportunity for brands to incentivize off-travel day purchases by offering exclusive promo codes with rewards or discounts.
- Series Campaigns
- Opportunity for brands to create and promote product series or collections to increase consumer interest and drive sales.
Sectors Adopting This
- Airline Industry
- Opportunity for airlines to partner with food and beverage brands to offer travelers unique promotional rewards or incentives during flights.
- Quick Service Restaurants
- Opportunity for QSRs to leverage promotional campaigns to showcase and drive sales of new or signature items.
- Retail and E-commerce
- Opportunity for retail and e-commerce brands to use promo codes and incentives to drive consumer engagement and increase online sales.
