The pop-up retail space has become a popular trend among businesses and as the holiday season is fast approaching, this type of layout will prove to be quite beneficial for those browsing for gifts for their loved ones. SHOWFIELDS — a New York City-based innovative multi-brand retail store, is preparing for this time of year by undergoing a full-fledged brand refresh to bring about the festive mood in interesting and immersive ways. Opening on September 20th, the pop-up retail space will feature a selection of more than 10 new brands that are specially picked out for the holiday season.
In addition to shopping opportunities, SHOWFIELDS also introduces a strongly experiential aspect for free. Dubbed 'House of SHOWFIELDS,' the special activation is a theatrical act that combines retail with performance art.
Photo Credits: Eitan Gamlieli, SHOWFIELDS