Manscaped's 'Prevent Manscaping Accidents' campaign on Snapchat is quickly going viral thanks to the hilarious experience that it shares with social media users on the platform. With a dynamic augmented reality lens from the brand, Snapchat users are able to see themselves with bushy eyebrows, as well as no eyebrows whatsoever. With the AR lens, a razor swipes across the screen and makes it seem as though a person's eyebrows have been completely removed, a visual that's accompanied by text that reads: "Prevent manscaping accidents. Get the right tools for the job."
The campaign is centered around starting a conversation about safe grooming routines and the proper tools, especially as Manscaped offers a variety of precision-engineered trimmers and accessories for men.