San Diego-based Male grooming company Manscaped is hoping to go viral with its 'big groomed energy' campaign.
With COVID restrictions lessening and people getting back to their everyday lives, the company is hoping to take the opportunity to showcase its product. The brand is using this opportunity to market to commuters in New York City by posting billboards all over the subway system.
The campaign slogan 'big groomed energy' is named after one of the more viral slogans used today and will generate much attention. The City of New York sees over 6 million commuters each month, making it the busiest underground railway system in North America. Because of this Manscaped posted over 250 bright yellow ads that are sure to turn heads and start a conversation.
The brand funded a similar project at Penn Station in December 2020 and expects this project to be even greater. “Our Penn Station takeover in December 2020 was a fun and wildly successful campaign, so we knew we wanted to secure the opportunity again. And in true Manscaped fashion, we went bigger and bolder this time around,” said Paul Tran, founder, and chief executive of Manscaped.
Image Credit: Manscaped
Key Themes Behind This Trend
- Viral Slogan-inspired Campaigns
- Brands can create viral campaigns using popular slogans to increase brand awareness and generate more buzz.
- Subway Advertising
- Targeting commuters in subway systems with large-scale advertising campaigns can result in increased brand recognition and potentially higher sales.
- Male Grooming Products
- With the rise of personal grooming, there is an opportunity for companies to create innovative products tailored towards men’s grooming needs.
Where This Applies
- Marketing and Advertising
- Innovative advertising strategies using slogans and subway systems can significantly impact a brand's visibility and increase sales.
- Transit and Transportation
- Subway systems can offer unique advertising opportunities for transit and transportation companies, as well as for brands looking to reach out to their target audience.
- Personal Care
- The personal care industry is ripe for innovation, specifically in the male grooming niche, where there is an increasing demand for high-quality, effective products.
