Vessi Footwear, a popular startup sneaker brand famed for its waterproof knit material, recently launched a new social media contest focused on travel to entice consumers to post novelty photos of themselves wearing the sneakers.
To enter the Vessi Footwear contest, users simply upload a photo on Instagram featuring the shoes and tag the brand. The contest then has a voting system accessible to all to allow users to see all the entered photos and vote for their favorite. The contest has four prizes based on votes received, ranging from travel credits to pairs a pair of Vessi sneakers.
The social media contest by Vessi Footwear is a great example of prosumerism, where brands ask consumers to post their own brand-specific content online, creating authentic and relatable media.