Vessi Footwear, a popular startup sneaker brand famed for its waterproof knit material, recently launched a new social media contest focused on travel to entice consumers to post novelty photos of themselves wearing the sneakers.
To enter the Vessi Footwear contest, users simply upload a photo on Instagram featuring the shoes and tag the brand. The contest then has a voting system accessible to all to allow users to see all the entered photos and vote for their favorite. The contest has four prizes based on votes received, ranging from travel credits to pairs a pair of Vessi sneakers.
The social media contest by Vessi Footwear is a great example of prosumerism, where brands ask consumers to post their own brand-specific content online, creating authentic and relatable media.
Key Themes Behind This Trend
- Prosumerism
- Brands can leverage the power of social media contests to engage consumers and generate authentic and relatable brand-specific content.
- Travel-themed Contests
- Incorporating travel-themed elements into social media contests can attract consumers and generate excitement and interest for the brand.
- Voting System Engagement
- Implementing a voting system in social media contests allows for increased user interaction and encourages participants to promote their entries.
Where This Applies
- Footwear
- Footwear brands can organize social media contests to increase consumer engagement, generate user-generated content, and create brand advocacy.
- Travel
- The travel industry can collaborate with brands to create travel-themed social media contests that promote destinations, generate user-generated content, and increase brand awareness.
- Marketing and Advertising
- Marketing and advertising agencies can help brands design and execute social media contests that drive consumer engagement, increase brand visibility, and generate user-generated content.
