What is the trend of location-aware wine labels?

Opportunity for augmented reality marketing experiences that are customized to consumers' specific locations.

What is the trend of augmented reality marketing?

Opportunity to enhance marketing strategies and engage consumers through interactive and immersive experiences.

What is the trend of international wine market?

Opportunity to provide multi-language information and tailored experiences to global consumers.

What are the implications for the wine and beverage industry?

Opportunity to enhance wine marketing through innovative label technologies and personalized experiences.

What are the implications for the augmented reality industry?

Opportunity to leverage location-aware technology for immersive marketing experiences across various industries.

What are the implications for the tourism and hospitality industry?

Opportunity to provide unique and customized experiences for tourists through location-aware wine labels.

Location-Aware Wine Labels : Wine Labels

Location-Aware Wine Labels

Third Aurora's Bottles Use Their Exact Location to Enhance Marketing

Laura McQuarrie — September 4, 2019 — Lifestyle

References: winerytale & prnewswire

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By the end of the year, Third Aurora has plans to add location-aware services to its augmented reality Winerytake platform, introducing wine labels for next-gen marketing. After scanning a location-aware wine label, a consumer is able to see augmented reality content come to life before their eyes that's customized to their location. Anywhere in the world, a consumer will be able to scan a bottle and see the winery's unique story—but if they are actually on-site at the winery, they will get a completely different experience.

This innovation follows the introduction of Third Aurora's self-translating wine labels and offers great advantages to the international wine market. According to Third Aurora, "European traveler in Asia can now easily view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend."

Trend Themes

Location-aware Wine Labels — Opportunity for augmented reality marketing experiences that are customized to consumers' specific locations.
Augmented Reality Marketing — Opportunity to enhance marketing strategies and engage consumers through interactive and immersive experiences.
International Wine Market — Opportunity to provide multi-language information and tailored experiences to global consumers.

Industry Implications

Wine and Beverage — Opportunity to enhance wine marketing through innovative label technologies and personalized experiences.
Augmented Reality — Opportunity to leverage location-aware technology for immersive marketing experiences across various industries.
Tourism and Hospitality — Opportunity to provide unique and customized experiences for tourists through location-aware wine labels.

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