By the end of the year, Third Aurora has plans to add location-aware services to its augmented reality Winerytake platform, introducing wine labels for next-gen marketing. After scanning a location-aware wine label, a consumer is able to see augmented reality content come to life before their eyes that's customized to their location. Anywhere in the world, a consumer will be able to scan a bottle and see the winery's unique story—but if they are actually on-site at the winery, they will get a completely different experience.
This innovation follows the introduction of Third Aurora's self-translating wine labels and offers great advantages to the international wine market. According to Third Aurora, "European traveler in Asia can now easily view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend."