From All-Cork Wine Bottles to NFC-Enabled Bottle Packaging
Jana Pijak — April 17, 2020 — Marketing
These wine packaging examples include everything from all-cork bottles and NFC-enabled labels to space-saving wine packs that are convenient and eco-friendly. When it comes to wine packaging, the traditional glass bottle format hasn't changed a lot throughout history, giving brands a serious challenge when it comes to their labelling, bottling and the boxing process.
Some wine packaging innovations pushing boundaries include the transformative Ciclus' Box of Wine -- the boxed wine set is sold with accompanying hardware allowing users to transform it into a table lamp after use and the Martini&Rossi Frosé pouches which are portable, easy to transport and ideal for on-the-go enjoyment.
Other wine packaging to note includes Böen's connected, NFC-enabled wine bottles that interact with one's smartphone to virtually transport drinkers to the farm where the product is made.
Some wine packaging innovations pushing boundaries include the transformative Ciclus' Box of Wine -- the boxed wine set is sold with accompanying hardware allowing users to transform it into a table lamp after use and the Martini&Rossi Frosé pouches which are portable, easy to transport and ideal for on-the-go enjoyment.
Other wine packaging to note includes Böen's connected, NFC-enabled wine bottles that interact with one's smartphone to virtually transport drinkers to the farm where the product is made.
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