These wine packaging examples include everything from all-cork bottles and NFC-enabled labels to space-saving wine packs that are convenient and eco-friendly. When it comes to wine packaging, the traditional glass bottle format hasn't changed a lot throughout history, giving brands a serious challenge when it comes to their labelling, bottling and the boxing process.
Some wine packaging innovations pushing boundaries include the transformative Ciclus' Box of Wine -- the boxed wine set is sold with accompanying hardware allowing users to transform it into a table lamp after use and the Martini&Rossi Frosé pouches which are portable, easy to transport and ideal for on-the-go enjoyment.
Other wine packaging to note includes Böen's connected, NFC-enabled wine bottles that interact with one's smartphone to virtually transport drinkers to the farm where the product is made.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
