A high volume of wine bottle tags are purely decorative but the ones that can be found on Seppeltsfield Barossa's range of Grounds wines help to prove the product's authenticity and ensure that a bottle has not been tampered with. The new bottles from the historic Australian wine estate integrate NFC tags that can be tapped with a mobile device to reveal product information, plus an immersive 360-degree tour of the Seppeltsfield Barossa Village and vineyards.
The NFC wine bottle tags on the Grounds range features YPB Group's NFC Vintail solution and can be seen on darkly colored wine bottles with deep blue-colored accents.
NFC-enabled smart packaging provides an effective, value-added way for brands to connect with consumers before, during and after the point of sale.
What's Driving This Trend
- Nfc-enabled Smart Packaging
- The integration of NFC tags in wine bottles allow for value-added ways for brands to connect with consumers before, during and after the point of sale.
- Product Authenticity Verification
- NFC wine bottle tags have potential in ensuring product authenticity and preventing tampering through authentication technology.
- Immersion and Interactivity
- 360-degree tours of vineyards and villages through mobile devices via NFC tags allow for immersive and interactive experiences for consumers.
Who This Affects Most
- Wine and Beverage
- The integration of NFC tags in wine bottles, specifically for product authentication and connecting with consumers, can provide a new level of innovation in the wine and beverage industry.
- Packaging and Labeling
- The product authentication capabilities of NFC wine bottle tags can bring innovation to the packaging and labeling industry by providing an alternative to traditional authentication measures.
- Mobile and Technology
- The use of NFC technology in wine bottle tags creates opportunities for innovation in the mobile and technology industry by integrating packaging and mobile devices for immersive experiences.
