From Agency-Signed Virtual Models to Artist-Made Cognac Bottles
The range of July 2019 marketing trends is full of celebratory ideas as the past month was charged with concepts that honored the cause of Pride Month. The list features promotional approaches that are aimed to embody the different label's branding and drive consumer participation as well. These concepts exercise several campaigns, packaging, and even events.
Hennessy V.S worked in collaboration with Felipe Pantone on a special packaging label for the limited edition bottle. The collaboration brings in the talents of artists including Futura, Shepard Fairey, and Os Gemeos to create the cognac label. The finished look resulted in a colorful illusion of a visual, infusing bold graphics, colors, and typography. Another great marketing tactic this month dives into digitalization. Model Daisy Paige is 19 years old and completely digital -- she is a model signed to Lipps LA and is created to represent brands across editorials, campaigns, and runways.
Hennessy V.S worked in collaboration with Felipe Pantone on a special packaging label for the limited edition bottle. The collaboration brings in the talents of artists including Futura, Shepard Fairey, and Os Gemeos to create the cognac label. The finished look resulted in a colorful illusion of a visual, infusing bold graphics, colors, and typography. Another great marketing tactic this month dives into digitalization. Model Daisy Paige is 19 years old and completely digital -- she is a model signed to Lipps LA and is created to represent brands across editorials, campaigns, and runways.
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